Michiko Kelley
Commercial Executive
Phone:
858.829.6949
Email:
Focus areas:
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Product Go-To-Market Strategy
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Performance Marketing
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Omni-channel Marketing Planning
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Digital Transformation
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Global Leadership
A Bit About Me
About Me:
With a rich background in marketing strategy, marketing operation, product management, and leadership, I have navigated various industries such as tech brands in consumers, healthcare professional (HCP) services, B2B verticals, driving growth and success globally. I hold a Kellogg MBA and excel in full-funnel marketing, go-to-market strategies, persona development, and data-driven marketing tactics. Known for inspiring teams, other professionals and students through mentorship and speaking engagements, I bring a unique blend of creativity and analytical rigor to every project.
Career Highlights:
In my role as VP of Global Marketing at Dexcom, I spearheaded successful product launches and strategic marketing initiatives that significantly boosted revenue. Notably, I led a transformative campaign for the Dexcom Super Bowl advertisement, resulting in a significant increase in qualified leads. My expertise in brand/product downstream marketing and development of global brand architecture at Dexcom underscore my ability to drive impactful marketing strategies.
As Vice President of Corporate Marketing & New Business Group at Sony Electronics, I managed overall performance marketing and successfully led the sales and marketing of innovative products. My strategic leadership in digital marketing transformation, customer engagement, and business growth initiatives have consistently driven revenue and profitability.
Additionally, my tenure as Vice President of Marketing Strategy & Planning at Sony saw me spearhead marketing communications strategy and planning for consumer product categories. I managed a substantial annual advertising and promotion budget, making key contributions to market positioning and sales growth.
As a visionary leader with a proven track record of success, I am passionate about solving complex challenges and delivering solutions that enhance the consumer experience, driving meaningful results for both customers and businesses alike.
Core Expertise
Product Go-To-Market Strategy
Omni-Channel Marketing Planning
Global Leadership
Digital Transformation
Performance Marketing
Throughout my roles as VP of Global Marketing and VP of New Business Group, I have successfully launched new products and product categories. These experiences have honed my skills in developing effective strategies for bringing products to market.
Leading campaigns like the Super Bowl TV advertisement and D2C eCommerce store launches has showcased my ability to create cohesive marketing strategies across multiple channels for maximum impact.
Through my involvement in global marketing initiatives, leading diverse teams, and representing Sony at various levels, I have demonstrated my capabilities in global leadership. Managing teams, fostering inclusive cultures, and driving business results on a global scale have been central to my professional journey.
My role in spearheading digital marketing transformations within Sony Electronics and leveraging digital media for customer engagement underscores my proficiency in adapting to digital trends and technologies to enhance marketing strategies.
I have a proven track record of driving revenue growth, optimizing marketing ROI, and enhancing campaign efficiency. Managing significant marketing budgets and achieving tangible results have solidified my expertise in performance marketing.